At the foundation of every marketing strategy is a strong, functional digital platform. Dermatology Authority works with partner developers who build fully responsive (work on all screen sizes, from mobile to desktop) and dynamic websites that are optimized for search engine results. They are designed to drive engagement, build your brand and convert new customers. Some of our Website Development services:
- Responsive website design (Mobile, Tablet, Desktop)
- WordPress development
- Landing page creation
- Blog ready
- Payment processing (where needed)
- Ecommerce platform (where needed)
- Custom CSS coding
- Fully optimized
Prices range from $3k – $20k+ depending on the complexity of the website.
Search Engine Optimization
This is the process of optimizing both on-page and off-page efforts to build what is called “page authority” and ultimately become visible to prospective new patients generally searching for specialties, conditions or procedures.
- On-page optimization involves both back-end and front-end functions. On the back-end, all code and CSS structure is adjusted and managed to best represent the practice and the respective conditions and/or procedures they support. This allows for search engines to easily define and locate the physician’s practice.
- Off-page optimization Is the process of driving traffic to the site via social media as well as backlinking. They more people travel to a sight for a specific procedure or to learn more about a condition, the more that site/practice becomes a search authority.
Content is built in accordance to what is determined through a discovery process as the “key words.” These words best describe the practice, procedures or conditions treated from the patient’s vernacular. Example: For Dermatologists that are looking to be found via search engine results for cool sculpting we would build on-page blog content writing about topics such as “Best ways to manage cellulite” or “getting ready for the summer, from head to toe” or “What are some treatments for body shaping.” These are topics that engage patient’s and will boost site authority for searches involving fat reduction, cellulite management, fat treatments etc.
Our SEO services include:
- Local SEO strategy development
- Full website back end optimization and management
- Management of 10-20 keywords
- Content creation for blogs and/or social platforms
- Social media recommendations and management (assets generally required)
- Reputation management
- Monthly analytics review
Prices widely vary based on amount and type of content. Generally $1k – $10k+)
Social Media Management
Managing your social media presence can be the difference between a successful and unsuccessful business. It is also a huge task that requires regular upkeep and knowledge of constantly changing best practices. We build strategies specific to the needs of each client:
- Managing all social platforms
- Content creation
- Creating and managing Ads and Promotions
- Growing network
- Engaging targeted users and groups
- Developing the brand
Prices range from $500 – $2000 depending on scope of the project
We will build and manage Pay-per-click and Google AdWords strategies to convert respective web search traffic into customers. We will also build target-specific landing pages in addition to compelling content to maximize conversions. All clients receive scheduled reports that provide comprehensive ROI tracking analytics.
- Target strategy
- Ad suggestion and creation
- Landing page development
- A/B testing for page optimization
- Workflow strategy (inbound)
- Keyword strategy and management
- Monthly analytics and reporting
Ad Budgets vary based your goals. Ad management fees are 30% on top of ad spend.
Connect With Us For More Information
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